Detroit Pistons like Jay-Z: They lost the ROCK!
It's the Roc!
What’s going on World?
John W. Davis here. Everything is everything here in the D but I have some bad news to share with you. Our beloved Pistons have lost a major monetary sponsor in Rock Financial. Check this out…
Rock Financial’s parent company, Livonia-based Quicken Loans Inc., is owned by Dan Gilbert. Quicken has decided to focus its marketing efforts toward the NBA team that Gilbert owns, the Cleveland Cavaliers, who happen to play in Quicken Loans Arena, Hauser said.
Because the Rock Financial presence is only in Michigan, supporting the Pistons doesn’t help parent Quicken Loans highlight its national presence the way sponsoring the Cavaliers will.
As the presenting sponsor, Rock Financial was featured in all Pistons broadcasts, all print ads and other printed materials and promotional items. In addition to prominent in-arena advertising, several Pistons players have been featured in Rock’s Metro Detroit ads. Sports marketing consultants said the price of the sponsorship was in the $1 million to $3 million range annually. Rock was the team’s major sponsor for five years.
“They will still have a presence at The Palace,” Hauser said, including signs inside the arena and continuing some community programs. “The details of our future arrangement are still being worked out,” he added.
The Pistons hope to announce a new presenting sponsor in the coming weeks.
I guess Quicken Loans feels the Cavs are ready for national prominesce and there’s no point of wasting their money on the Pistons and our horrible real estate market. One positive is that a new presenting sponsor will be announced soon. Who do you think it should be?
My vote is for General Motors. The Pistons can help give them some positive national and global publicity and we all know they need it.
Who do you think it will be?
Peace,
Denzel says come back Rock Financial!
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Tags: Dynasty, Jay-Z, Roc, Rock Financial
One Response
Ryan August 27th at 9:43 pm
Dang. That Rock Financial jingle’s going to be stuck in my head for years, and now they’re not the major sponsor any longer.
It’ll probably be something that’s really associated with Detroit, so GM is a good guess. Some kind of big business that’s known for hard work or something like that I’m thinking, being that the slogan for the Pistons is “Goin’ to work,” which resembles the city.